An important aspect of running a successful business is managing expectations. That could mean keeping stockholders happy in the business world, or in sports to deliver a product that the fans can appreciate.
What Maryland athletic director Kevin Anderson doesn’t comprehend is the idea of setting low expectations, or at the very least, manageable expectations.
Anderson grabbed the nation’s attention after forcing out reigning ACC Coach of the Year and proud alumnus, Ralph Friedgen, as a move to go from “good to great” at Maryland.
That phrase, along with early reports that former Texas Tech coach Mike Leach would be the next head coach, energized the fan base in ways that haven’t been seen since the 2001 run to the Orange Bowl.
He further commented on the fact it was a business decision to get rid of Friedgen, noting the poor attendance and suite sales, causing even the most casual sports fan to expect a “splashy” hire.
Despite all of this, Anderson decided the guy to energize the fan base is Connecticut head coach Randy Edsall. Edsall, who went 74-70 at UCONN, has never won more than eight games at the Division 1 level and has a vanilla at best personality.
Edsall could end up being a good hire. He seemed to be fairly likable in his introductory press conference, though his story of telling the Maryland players to remove their “doo rags” was cringe-worthy.
But unless he has unprecedented success at Maryland, he’ll never stand a chance. Edsall isn’t a bad choice but he isn’t the supermodel that Anderson promised, and the fan base craves.
As ESPN anchor Scott Van Pelt succinctly said, “A kid wants a bike for Christmas, not a book. Leach is a bike; anybody else is a book. And it had better be Leach.”
Instead Anderson delivered Maryland a “book” in Edsall. It’s not a bad book per say, but when you’re expecting an awesome mountain bike on Christmas Day and end up with a book; you’re going to be disappointed.
Worse was his sidestepping of all questions referencing Mike Leach in the press conference. Surveying the scene it’s pretty clear that the majority of the hardcore Terrapin fans, including some big name boosters, wanted Leach yet Anderson never truly addressed why he wasn’t the choice.
On a regular occasion Edsall might have been a good hire but Anderson raised the hopes of Terps fans everywhere and let them down in tremendous fashion.
He and President Loh spoke of transformative excellence when addressing the buying out of Friedgen but strangely enough hired a younger, thinner version of the coach they already had.
For Anderson’s sake, he better hope that Edsall wins and wins big. Otherwise it will only be a few short years before the transformative excellence will be Anderson cleaning out his office.
Tags: college football, Football, Kevin Anderson, Maryland, Ralph Friedgen, Randy Edsall, Terrapins